Sis, what is your brand personality?
Your brand is not just a label, it's your business’s unique fingerprint. It's what sets you apart from the rest, making you stand out in a crowded market. A strong brand identity and personality can even eliminate competition, shaping your narrative in a way that's uniquely yours.
Do you need help to convey who you are and what your business does?
Our Branding and Marketing Coach, Katrina Turnbow, states, “A brand personality is a set of human characteristics attributed to your brand name.”
It's crucial that you can clearly articulate your brand. If you don’t, someone else will determine it for you. You're the best person to define your brand, so take control and make sure it's done right.
Here are 10 steps that may assist you with determining your brand personality:
What is your purpose?
What is your culture?
Who is your customer?
What is your impact?
What makes you unique?
What is your tone?
What language are you speaking?
What is your voice?
What is your archetype?
How do you make people feel?
Have you ever thought about who or what your brand muse is?
What inspiring brand resonates so much that you would like to emulate its brand personality? Why? Understanding what inspires you about this brand can provide valuable insights into your own brand personality.
Answering these questions will bring you closer to solidifying your brand personality, a crucial step in establishing a solid and unique identity for your business.